A website is the most important investment you will ever make for your business. In todays' "technology driven" world, making sure your web presence is representing your business in a positive way is crucial or you will be steering your potential customer directly to your competitor.
In a 2015 web design statistic, reported by Iron Paper:
"You have 10 seconds to leave an impression and tell them what they'll get out of your website and company. After this time (and oftentimes before), they'll leave. — NN Group"